Trade marketing

Starting from the study and the analysis of sites’ needs, we design trade marketing strategies focusing on the client, community and regions.

We develop significant relationships, creating synergies and partnership to promote cultural heritage.

In addition to the development of more “traditional” activities – informative leaflets, fairs, b2b meetings, workshops, newsletter and direct email marketing – we take care of marketing and digital communication thanks to focused web strategies, specific campaigns and actions: designing and developing of web sites, content and SEO strategy, adv campaigns, retargeting, digital PR, digital loyalty management, video.

AMONG OUR SERVICES:

Newsletter and DEM
Content and SEO strategy
Web site design and management
Concept and development of below-the-line activities
Adv web campaigns

Customer surveys regional marketing Digital and direct marketing Trade marketing Data analysis

Integrated activities

Customer surveys

We have developed specific audience analysis and experience evaluation tools in order to be always capable of offering cultural proposal and services suitable for the context.

Open Activities

Integrated activities

regional marketing

We analyse characteristics and requirements of different regions, developing synergies between operators in the supply chain and designing customised solutions able to relate the sites and heritage - both tangible and intangible - to visitors.

Open Activities

Integrated activities

Digital and direct marketing

Through different channels -- web and social media -- we maximise and strenghten communities engagement contributing to increase cultural sites’ online reputation. We activate and manage social media for cultural sites and destinations.

Open Activities