Appia cultural tourism supply chain project

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Appia cultural tourism supply chain project

As the parent of a temporary JV cooperative, CoopCulture has conducted a feasibility study regarding the creation of an extensive cooperative tourism supply chain aimed at contributing to the sustainable promotion of Italian regions and increasing cultural engagement.

The feasibility study was carried out by Coopculture on behalf of the Italian National Agency for Attracting Investments and Developing Businesses. It aimed to construct innovative models for the development of cooperative businesses by entering new areas of the market, pursuing new methods for creating value and launching systemic and integrated actions between cooperatives in different networks and production lines.


The territories involved

The analysis considered certain sample regions - namely the southern part of Appia that intersects Campania, Basilicata and Puglia - in order to assess the feasibility of a strategy focused on regional development and sustainable growth using the cooperative cultural and tourism supply chain, with a view to extending this to the food and wine, sport, environmental tourism and accommodation sectors to create a complete, immersive and collaborative experience for visitors and tourists.

The results of the analysis

The analysis carried out in the areas of experimentation focused on supply and demand, with particular reference to the cooperative segment that makes up the local production system.
It confirmed the fragmentation of both the supply system and the production system, highlighting the following specific needs:

Offer plan

  • expand the range of services, simplifying the rules of assignment
  • expand services with greater added value
  • raise the quality of services through a transfer of processes and new skills.

    Demand plan

  • unexpressed expense; 
  • strong need for quality: higher levels of hospitality, an adequate network of infrastructures that allow access to complete and engaging visitor experiences, innovative ways of using the territory that know how to integrate the historical-artistic and landscape heritage to the use of other local typicalities.

 

For more information on the study and the results obtained, you can consult or download the project summary.

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Information on the processing of personal data (art.13 European Regulation 2016/679)

The data controller of the data collected on the page https://www.corporate.coopculture.it is Società Cooperativa Culture, Corso del Popolo 40 - 30172 Venezia Mestre (VE). The processing of the data provided (name, e-mail address, etc.) will be aimed at providing the newsletter service regarding CoopCulture initiatives, projects and activities.

The data will not be communicated and / or disclosed to third parties. The provision of data is optional but necessary for providing the newsletter service. Data retention will be carried out by the owner until the service is revoked by the interested party or until the service is terminated. The interested party has the right to access the data, to correct them, delete them and limit their processing for legitimate reasons. For the exercise of these rights, the interested party may contact the following reference: [email protected]

 



contacts

Sede legale e direzione area centro nord
Corso del Popolo, 40 – 30172 Venezia Mestre [email protected]
Direzione area centro sud
Via Sommacampagna, 9 - 00185 Roma [email protected]

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Information on the processing of personal data (art.13 European Regulation 2016/679)

The data controller of the data collected on the page https://www.corporate.coopculture.it is Società Cooperativa Culture, Corso del Popolo 40 - 30172 Venezia Mestre (VE). The processing of the data provided (name, e-mail address, etc.) will be aimed at providing the newsletter service regarding CoopCulture initiatives, projects and activities.

The data will not be communicated and / or disclosed to third parties. The provision of data is optional but necessary for providing the newsletter service. Data retention will be carried out by the owner until the service is revoked by the interested party or until the service is terminated. The interested party has the right to access the data, to correct them, delete them and limit their processing for legitimate reasons. For the exercise of these rights, the interested party may contact the following reference: [email protected]

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