The feasibility study was carried out by Coopculture on behalf of the Italian National Agency for Attracting Investments and Developing Businesses. It aimed to construct innovative models for the development of cooperative businesses by entering new areas of the market, pursuing new methods for creating value and launching systemic and integrated actions between cooperatives in different networks and production lines.
The territories involved
The analysis considered certain sample regions - namely the southern part of Appia that intersects Campania, Basilicata and Puglia - in order to assess the feasibility of a strategy focused on regional development and sustainable growth using the cooperative cultural and tourism supply chain, with a view to extending this to the food and wine, sport, environmental tourism and accommodation sectors to create a complete, immersive and collaborative experience for visitors and tourists.
The results of the analysis
The analysis carried out in the areas of experimentation focused on supply and demand, with particular reference to the cooperative segment that makes up the local production system.
It confirmed the fragmentation of both the supply system and the production system, highlighting the following specific needs:
- expand the range of services, simplifying the rules of assignment
- expand services with greater added value
- raise the quality of services through a transfer of processes and new skills.
- unexpressed expense;
- strong need for quality: higher levels of hospitality, an adequate network of infrastructures that allow access to complete and engaging visitor experiences, innovative ways of using the territory that know how to integrate the historical-artistic and landscape heritage to the use of other local typicalities.
For more information on the study and the results obtained, you can consult or download the project summary.