The package – which integrates different technological solutions to promote and enhance the heritage, respond to the needs of the public and the need for security during the visit - has platforms and applications that satisfy different functions.
Digital museum combines:
- An e-commerce platform (for the promotion and sale of products. Quotas and access control, reporting and analytics);
- An app for safe use (provides information and visiting rules, orientation and route mapping);
- An educational platform (gaming and digital experiences mediated by expert educators);
- A fundraising platform for the collection of micro-donations (collection of donations for interventions to protect the heritage);
- A CRM system (customer care and direct marketing).
It represents an articulated system that simplifies the management and promotion of cultural sites by combining functions normally associated with different tools.