Techne | Tourism Experience Cultural Heritage Network Enterprises FESR FONDO EUROPEO DI SVILUPPO REGIONALE PROGRAMMA OPERATIVO REGIONALE DEL LAZIO
Using promotion, channeling, orientation and users engagement strategies, territorial itineraries will be co-projected and co-produced by a network of operators and local institutions using a digital multistakeholder and multi-channel platform-ecosystem.
The TOURISM EXPERIENCE CULTURAL HERITAGE NETWORK ENTERPRISES - TECHNE project intends to create the prototype of a system aimed at introducing an innovative model of governance of tourist flows, through promotion strategies, channeling, directing and increasing the engagement of users starting from tourist hubs towards integrated widespread territorial itineraries, co-designed and co-produced by a network of local operators and institutions through a platform - multi-stakeholder and multi-channel digital ecosystem.
To this end, a prototype called "Multimedia Welcome Center" will be created to be located at the "Largo della Pace" exchange hub, through which tourists and visitors will be able to directly get in touch with the tourist and cultural offer of the area.
