"Per una migliore normalità e una rinnovata prossimità. Patrimonio, attività e servizi culturali per lo sviluppo di attività e territori attraverso la pandemia", a cura di Pietro Petraroia.
Supplementi 11 (2020), ISSN 2039-2362 (online); ISBN 978-88-6056-670-6 DOI: 10.13138/2039-2362/2552.
The entire volume can be downloaded. The complete article is available from page 447 to page 461.
The crisis in the cultural sector generated by the Covid-19 pandemic brings to light some serious limitations that the sector has suffered for years - fragmentation of the actors, concentration of attention and investments on the great attractors and not on their contexts, consequent dependence on the great numbers and large international digital players, delay in innovation often understood exclusively in technological and not social terms - and highlights the difficult sustainability for the future. We are at a vital crossroads: if we are able to assume a new systemic vision in line with the European one, we will be able to give a new generative impulse to the entire sector, otherwise we do not see the conditions for a revival that is both economic, social and cultural as well as of the sector also of territories and communities. To take the right path, it will be necessary to abandon the sectorial and marginal vision of the cultural enterprise. It will be necessary to implement structural reforms that create enabling conditions and remove obstacles deriving from years of hyperbureaucracy. It will be necessary to activate forms of intelligent partnership capable of involving all public and private actors in a pact that redistributes responsibilities and tasks in the design and implementation of integrated territorial strategies. It will be necessary to invest not only in technological innovation, but also in human capital, training the new generations in hybrid skills that are not unrelated to reality, so that, after the welfare phase, cultural work can find the recognition and dignity it deserves. If we succeed in this we will have brought about a revolution that will allow future generations to live in culture, with culture and culture.
Photo Markus Voetter, Unsplash